In my last post I focused on the banking, healthcare and field service industries to give a broad feel for the types of apparel an online company store can offer and how to select the best fit for your organization.
Going beyond industry or apparel types, here are a few examples of the many applications for the apparel shop in your online company store:
Uniform shop –offer pieces that will give employees a range of options and stay within specifications. Choice is an important motivator and will give your staff a real feeling of pride in their appearance.
Insider Tip: I talked about brand control in an earlier post and the concept of uniform appearance is just as important. It also has a very similar solution – your online company store keeps your uniform pieces coming from one source where branding and presentation can be controlled without extensive effort from your staff.
Events – whatever your reason or your venue, logoed apparel makes a good impression, presents a strong brand image for your guests, and keeps your staff easily identifiable. Putting event pieces on your online company store ensures that each person gets the right size and color without any extra work.
Branding –apparel pieces foster team spirit and give your brand high visibility. See the impact when you offer logoed apparel for both on and off the job.
Insider Tip: incentivize your apparel program – give new employees a gift certificate to your online store so they can buy wearables that show they are a part of the team!
Whatever your application, offering apparel on your online company store just makes sense. Call me today to get started.
President, Sky High Marketing